Continua ancora, tra alti e bassi, la polemica scaturita dalla famosa preghiera-invito di Bruno Vespa a non iscriversi a Scienze della Comunicazione ( “non fate questo tragico errore che paghereste for the rest of life. ")
From Here to make a few remarks.
premise: Rebellion is a must. Certainly consider it just and proper response to the harsh world of communications sent to the sender: students, teachers, civil servants and media professionals.
I now read the newsletter "Communicators and communication" that our dear ministers and Sacconi Gelmini would appended to the stereotype of the futility of this degree.
In their replies the Professor. Michele Cortelazzo, University of Padova, inviting our ladies and ministers to read a simple little book search (Arjuna Tuzzi, The hundred communication skills, Carocci, Rome, 2006) rather than to outsource more statements related to evidence-based stereotypes.
Now, we like to go deeper and understand what may have prompted Bruno Vespa to launch the boulder, and it now pushes eminent Ministers of the Republic to make it their own. But this is not known.
but I do not mean to imply that glitters is gold and all.
elements, facts and information, and certainly not sporadic, oblige us to reflect. Vespa
dear Ministers and point the finger substantially on the category. This is abhorrent and shortsighted.
But the role of communicator in Italy in water on many sides. And we can not hide the fact that this vision have contribuito proprio i lavoratori del mondo della comunicazione, erodendone il termine e dimenticandone la sua più alta e nobile funzione. Penso ai media con la generale mediocrità dei contenuti; ma penso anche alla Pubblica amministrazione che spesso riduce il senso della comunicazione istituzionale alla sola visione di immagine e di propaganda; penso ancora al mondo politico che, complici i comunicatori, sostituisce con nuovi slogan l'assoluta mancanza dei contenuti (oggi va di moda l'instant book del politico; si sceglie il professionista in virtù delle sue potenziali conoscenze piuttosto che per la reale professionalità dimostrata… E poi ci sono i comunicatori tuttologi: quelli che hanno la capacità di essere giornalisti un giorno and other public communicators, teachers one day and the other consultants. One day, political consultants and other business consultants. They write articles and books of all kinds, create local marketing plans, budgets or social themes, talking about web as citizen satisfaction, do market analysis and explain the social communication.
Communication is a strange animal: it is in great demand; requires continuous updating and expanding demands, increasingly, in-depth skills and discipline, but above all require the presence of professionals specialized in different segments. If the spin doctors
communication could still be acceptable until a few years ago, is now an urgent need to make a leap forward. The world evolves, the communication changes the speed of light. Italy, alas, continues in his cauldron .... and retreats.
The new generations are potentially qualified and more specialized than those who do this job today, although we are looking at is just the university system over the past 15 years, has created a proliferation of educational offer does not always correspond to a 'qualitative offer.
And the teachers came from the private world: precarious than a second or third job, often unprepared to the university, as a rule devoted little retraining.
then arises the doubt that this proliferation of new courses and exams has more meaning for the career growth of the teacher, and for the training of the student.
one example. Udine has created a communications course in university that provides a (poor) credit. But what catches the eye of the communicator is equally poor content of the waiver of the examination that, in nearly 38 pages (inclusive of a playful test), provides a general understanding of the subject rather than school and outdated. A
, I will pass the word, jumble notional that has little or nothing to do with a training approach and above all, cultural, technical professions in our country today instead have a huge need. And the stereotype that today
advancing the profession of the futility of the communicator, requires us to prevent this from happening. If communication is
Prince lever of change and develops the speed of light, can not be acceptable to a study of matter that does not point to the vision of that complex system that makes communication and travel, not the sum of individual actions or instruments, but the lever " able to determine the organizational and strategic choices that positively affect the visibility and corporate image and involving across the entire production process", in the public and private.
conclude with the belief that professionalism is not diminishing the communicator that an engineer will be able to do better than the engineer. The engineer, like communism, it is called today to specialize and to supplement his training with those aspects, but equally important and essential accessories, which have become part of the curriculum of all faculties of the universities.
But the question must be addressed seriously and professionally, otherwise he's right Bruno Vespa.
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