What is contained in the term Web 2.0? Among those who see the Internet revolution and who denies the existence, one thing is certain: the Web has taken a new direction, a new era of the Internet has begun and will not pass without leaving a mark.
why I do not think it is intelligent not to know or ignore it, especially when the Web is our working tool or we still useful for our business. But I think it's better to be prepared and a little 'far-sighted to realize the full benefits of innovation and anticipating change subendolo.
The Web 2.0 is coming naturally in our daily activities on the network, you probably are already beneficiaries, even if unconsciously.
Web 2.0 is not a specific software or a trademark, but a set of approaches called "innovative" in the use of the web: it is rather a new understanding of web technology and philosophy that marks the 'evolution of the www (World Wide Web) by a series of static sites linked together in an environment where "global" in which software, broadband content and multimedia applications offer the most comprehensive and is based on close interaction between users
Il punto che fa la differenza rispetto al passato è la partecipazione degli utenti che diventano autori: da un insieme di siti web si passa ad una vera e propria “rete di siti” in grado di interagire e di elaborare le informazioni in maniera collettiva, incoraggiando gli utenti a conferire valore aggiunto.
Il punto centrale del Web 2.0 è quindi la collaborazione e la condivisione delle informazioni, che si esprime in particolare nei suoi strumenti di comunicazione, quali i wiki e i blog, attraverso i quali, model "hierarchy" of knowledge becomes shared knowledge: they are the people together to build the encyclopedia, freely and without charge to group knowledge and skills, putting everything in the service of others.
It is clear that in this new approach, a role he was hired by the mutual "trust" between users co-developers, and equally important is the need for tools to enable measurement of trust, for example through feedback or "recommendations"
Old Sites, now "outdated", the place to leave today blogs, more simple in construction and management, the more immediate communication and more efficient circulation of information: their strength comes from building from the bottom (bottom up), by users and reversal of hierarchical concept of knowledge .
With tag (keyword =) freely chosen and shared by users on the web is categorized and easy search.
The Public Administration understands the importance of the Web 2.0 revolution, to develop the phenomena of sharing, listening and participation that the same law requires to achieve.
This is not news that one of the most critical of public administration is the lack of dialogue within the structures and levels of government with respect to both the citizen-user.
The city expresses a single great need: have a clear answer quickly . This means the need for dialogue and information sharing within the Administration, but also the need for dialogue and interaction (exchange of knowledge: information, content, but also expertise, solutions and experiences) between different institutions. Objectives were not easy, but achievable with the proper use of new technologies, with the integration of information systems and databases, without forgetting the importance of working methods, habits and practices.
In short, Web 2.0 in government is not a social network, but the possibility of creating a network of offices and authorities of the territory to unify standards and procedures, and to define a single language and shared.
And 'This is the heart of the concept of integrated communication in public administration: the information becomes really useful only when the knowledge of each is transformed into knowledge that is then shared through the Communications Office turned outwards, creating a virtuous circularity that feeds on itself and starts processes for the reuse and benchmarking for the benefit of the entire system. A process that can include operators who, for various reasons, are excluded from training courses and who can thus be part of this path of innovation, modernization and growth of the structures in which they work.
but I do not think there could be a real return in terms of services if the Web 2.0 is imposed from above: we need a cultural accompaniment. The innovative design efforts result in failure unless they are supported by internal dynamics of direct administration to "educate" the workers to change, letting people know and understand these projects to adapt to the new approach with ease and simplicity.
Many governments are now experimenting with different ways the 2.0: sometimes just for image, other times with more "substance".
But one thing is certain: the public Web is changing.
